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Attributes of a Perfect Free Fundraising Letter

 by: Michael Saunders

The success of soliciting contributions through the mail depends on how the fundraising letter is written. Potential donors don't have much information about the cause aside from the letter, that is why it is advisable to research for the perfect fundraising letter to get optimum results. While there are hundreds of free fundraising letters that can be downloaded off the internet, fundraisers must be careful when choosing one. A perfect fundraising letter must have the following attributes:

1. Attention grabbing title. It must capture the attention of the readers from the moment they open the letter. It must be something that they don’t usually get from a fundraising letter.

2. Well explained causes and credentials. This is the most important part of the letter that must contain at least 150 words. This is the part where readers’ confidence on the organization will be built. It should clearly identify the need and how the organization can address the need through the help of potential donors.

3. Contribution solicitation. This is absolutely essential for any fundraising letter. It must be concise and direct. This part should run a maximum of 50 words that includes the benefits a donor can get by supporting the cause and the specific requested amount. It should thank the potential donor ahead of time for their donations and state how the amount can help the organization.   (continued...)

Attributes of a Perfect Free Fundraising Letter
  Page 2

About The Author

Michael Saunders is president of Information Organizers, LLC.


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About The Editor

Michael Saunders is the editor of HandsNet - a Human Services News Website, Prosperity in America - Dedicated to a Life of Abundance, and the Internet Marketing Library.

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Edited by:Michael Saunders

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