Attributes of a Perfect Free Fundraising Letter
by: Michael Saunders
The success of soliciting contributions through the
mail depends on how the fundraising letter is written.
Potential donors don't have much information about the cause
aside from the letter, that is why it is advisable to
research for the perfect fundraising letter to get optimum
results. While there are hundreds of free fundraising letters
that can be downloaded off the internet, fundraisers must be
careful when choosing one. A perfect fundraising letter must
have the following attributes: 1. Attention grabbing
title. It must capture the attention of the readers from the
moment they open the letter. It must be something that they
don’t usually get from a fundraising letter. 2. Well
explained causes and credentials. This is the most important
part of the letter that must contain at least 150 words. This
is the part where readers’ confidence on the organization
will be built. It should clearly identify the need and how
the organization can address the need through the help of
potential donors. 3. Contribution solicitation.
This is absolutely essential for any fundraising letter. It
must be concise and direct. This part should run a maximum of
50 words that includes the benefits a donor can get by
supporting the cause and the specific requested amount. It
should thank the potential donor ahead of time for their
donations and state how the amount can help the organization.
(continued...)
Attributes of a Perfect Free Fundraising Letter
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