The First Five Lessons in Fund Raising 101
by: Michael Saunders
Fundraising for charitable purposes is always a noble
undertaking. It is however an achievement that can’t be done
overnight. Determination and perseverance is needed to launch
a successful fundraising event; genuine love and devotion
would ensure its continued survival. Here are the first five
lessons of Fund Raising 101. Keep them in mind – and inside
your heart – when you finally take the necessary steps to
start your fundraising campaign. Choose your beneficiary
wisely. There are certainly thousands of ways you can provide
aid but to succeed, you must feel an instant connection, a
strong bond if you will, with your beneficiary. The plight of
orphans could, for instance, remind you poignantly of the
time you yourself was a foster child once. This connection
will serve as your primary source of inspiration later on,
helping you constantly develop more ideas to attain your
fundraising objectives. Enlist the help of others. This
isn't just about picking anyone who wishes to join your
cause. Your selection process must resemble what’s being used
in today’s large corporations. The number of contacts, skills
and abilities shouldn’t be the only things that matter; you
must take the time to know as well why they’re joining and
what they believe they can get out of joining your
cause. (continued...)
The First Five Lessons in Fund Raising 101
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